CDC video targets vaccine fears

June 1, 2009

In wondering how the pro-vaccination camp might effectively communicate with parents, I’ve been imagining some kind of sit-down between parent groups and medical experts but I wasn’t clear how the word would get out. I forgot about this old internet thing. As it happens, the CDC has a new video out. (Thanks, Bad Astronomy.)

After talking with parents across the country, CDC put together this short video to help answer the tough questions that real moms had about childhood immunizations. Understanding the importance of vaccines is crucial for you to protect your children’s health.

This thing is so calm I completely tuned it out, so you’ll have to tell me if it’s any good. I have a hard time seeing it go viral. What do you think? Good first step? Too little, too late?

Better strategy?: We could spam Oprah with show requests.


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